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MXMXMX Docs

Getting Started

MX is where your team turns brand knowledge into on-brand email copy. Sign in at app.mxbrandcopy.com, then follow this page to get oriented and produce your first draft.

What is MX

Section titled “What is MX”

MX is an AI brand-copy platform for marketers and agencies. You teach it about a brand, then it helps you write campaigns and flows in that brand’s voice. The main pieces are:

  • Chat - talk to the AI about a brand, ask for copy, refine ideas, and generate drafts.
  • Campaigns - build one-off email campaigns with an editor built for copy.
  • Flows - map multi-email automations on a visual canvas.
  • Brand knowledge - the profile, files, and rules that keep every draft on-brand.

Brand context travels with the work that needs it. Chat can start open or bind to one brand, while campaigns and flows keep their own brand.

The sidebar

Section titled “The sidebar”

The sidebar on the left is how you move around MX.

The sidebar groups destinations by the work they support:

  • Work - Home, Plate, Calendar, and Forms.
  • Make - Chat, Campaigns, Flows, Documents, Agents, and Prompts.
  • Organization - Analytics, People & Pods, Brands, Work settings, and Automations.
  • Settings - Organization, Members, Integrations, Knowledge, Skills, and Trash.

Klaviyo lives on a brand, not in the sidebar. Open the brand, then its Klaviyo tab.

Pick or create a brand

Section titled “Pick or create a brand”

Open Brands from the sidebar to browse profiles. If the brand does not exist yet, click New brand. See Create a brand for the full walkthrough.

Brand scope

Section titled “Brand scope”

MX does not use one global brand switcher. Each chat, campaign, flow, and brand-aware tool keeps its own context so changing one surface does not silently change another.

In Chat, keep Just ask to send without chosen context or select Set context to pick a skill, a brand, or both. A brand-specific chat can reach that brand’s knowledge, profile, documents, campaigns, flows, and Klaviyo data.

Some creation flows still require a brand because the item itself belongs to one. Those surfaces ask for the brand where you create the item.

Your first piece of copy

Section titled “Your first piece of copy”

There are two doors to your first draft.

  • Ask in Chat. Open Chat and describe what you want - for example, a welcome email or a product launch subject line. Choose a brand in Set context when the draft should use that brand’s voice.
  • Start a campaign. Go to Campaigns and click New Campaign to set up a campaign and generate copy in the editor. See Create a campaign.

Either way, you can save the result as a document and keep editing it later.

Where to go next

Section titled “Where to go next”